The Equation For Effective Communication

What if there was a simple equation that helped you to become a better communicator? Well, now there is! 

When we say 'effective' communication' we are essentially talking about sharing our ideas an authentic and engaging way. Those are two key components. The third is connection to our listeners or audience. When all three components are present, truly authentic communication is possible. 

The communication equation we are referring to is part of the Serlin Method™ - our proven methodology based on communication tools that seem simple to learn and yet have powerful effects. It is simple, accessible and stimulating. 

Our video explains the meaning of the equation A + C = E and why it is so important for effective communication.

At London Speech Workshop we like to use metaphors and simple rules to help you become a great communicator. The communication equation makes it easy to remember the two key points. 


Be genuine. Show the audience that you are passionate about your subject, that you really care about the story you are telling or the point you are making. Express yourself in your words, voice and different nonverbal communication gestures.


Show the audience that you care about them, make them feel that they matter to you. The message has to be for them. That's how you connect.


If you show that you care about your subject and you care about your audience then your audience will care about you and what you are saying.

So, in summary, being authentic and connecting with the people who are listening is the best way to ensure that they engage with your talk or presentation. 

Of course, there is always more you can do to improve your personal and workplace communication skills. Here are three bonus principles to being a great communicator: 

1. Courage - daring to share your message, revel yourself, your passion and values. Daring to be seen. Daring to feel the fear and do it anyway. 

2. Commitment - committing to sharing your ideas in a way that will do you and your message justice. 

3. Purpose - bringing an awareness of your purpose into the speech, to align it with moral values and ethics that people respond to. 

Try it next time. Good luck!

If you'd like more tips on how to communicate effectively, book a free 15-minute Discovery Call with our Client Success team. 

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